During the Sertões Rally, SAS Brasil needed help to bring health care to people who live in regions where only a 4x4 Mitsubishi can reach. So the adventures lived aboard Mitsubishis turned into donations for the SAS to go further.
With the campaign Every KM Mit Conta, we transform miles traveled with Mitsubishis into health care in the Sertões Rally region. For every mile, a Real was donated. You just needed to post a photo of the dashboard showing the logo and using the hashtag #CadaKmMitConta.
Creative Director Fabiano Feijó + Art Director Giulio Pinotti + Copywriter José Scorzelli, Eduardo Cometti + Content William Santos + Production Eduardo "Duba" Guimarães
