Mastercard is the official sponsor of the Conmebol Copa America and the Brazilian national team, which is why we created the campaign that promotes the contactless payments feature throughout the host country. After all, in soccer, in the stadiums or on the streets, when you reach out, you get something priceless.
Creative Director Alexandre Prado + Art Director Giulio Pinotti + Copywriter Paulo Fontana + Photography Bruno Cals

Projects