Coca-Cola has been one of the brands that most contributed to make plastic straws as popular as they are. Now, that we know the harm that plastic waste represent, something had to be done.
It all began with a simple PR action: the most liked Instagram photo of all time was an ad of Selena Gomez drinking Coke with a straw. So, we recreated the exactly same post but, this time, without the straw. After that, we started a campaign, recreating old Coca-colas ads, without the straws.
Creative Director Eiji Kozaka, Marcelo Conde + Art Director Giulio Pinotti, Rafael Pietragalla, Rodolfo Bento + Copywriter Paulo Fontana
